2020 has witnessed a decisive shift towards OTT. In the absence of theatrical movie releases and new content not being televised on major TV channels,
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An October 2020 report released by PwC indicated clearly that the pandemic induced closure of movie theatres and multiplexes have inadvertently paved the way for
The Indian Media and Entertainment report from EY-FICCI reported in 2019 that the digital streaming platform had become the third-largest Media and Entertainment (M&E) sector