OTT is on a phenomenal rise; especially in India. Millions of consumers who are adopting OTT as an entertainment and information medium and hence, it
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An entertainment-focused business adopts a global outlook by serving its customers, keeping their cultural sensibilities in mind. OTT platforms need to be more sensitive to
OTT or over-the-top has managed to deliver the finest quality entertainment options to viewers. It is slowly taking over the paid TV business. About 70%
