The media and entertainment industry is one of the booming industries in the world. Especially the OTT segment of the entertainment industry that flourished when
Digitalization pervades every area, entertainment is no exception, especially with the arrival of OTT platforms. OTT entertainment industry contributes to a significant part of the
Indian OTT platforms and shows have been continuously shifting from metropolitan, and bigger cities to small towns, and rural areas. What prompted this to happen?