A change in consumer demand was the primary reason for the popularity of OTT platforms in India. Now change is the only constant in the
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Currently, the OTT marketplace is buzzing with action. With about 40 players and many more in the pipeline, we are eyeing soon-to-be-populated space. Thus, the
OTT or over-the-top has managed to deliver the finest quality entertainment options to viewers. It is slowly taking over the paid TV business. About 70%
Filmmakers managed to find a way through OTT platforms in India to reach the audiences locked down in their homes in 2020. These platforms proved