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Modern OTT Platforms And Traditional Network Operators

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Modern OTT Platforms And Traditional Network Operators

Modern OTT Platforms, Its Technology, And Traditional Network Operators

The television industry has seen a huge shakeout due to the newly arrived technology in the arena of the media and entertainment sector. Traditional operators and broadcasters are majorly facing the pressure of newly arrived modern OTT platforms. All these are leading to strategic challenges to monetize the subscriber networks of the platform. The key challenges that traditional entertainment operators are facing are listed below:

  • Operators are experiencing disruption due to their traditional approach to entertainment and neglect of modern interactive features (Catch Up TV, On-Demand Services, Time Shift) that lead to major subscribers churn. 
  • Due to the inefficient legacy solutions, the traditional broadcasters lacking behind in the field of user-behavior data about the type of content any subscribers consume. 
  • Traditional operators are not fully-equipped with modern technology and are unable to make a balance between their approach and the modern approach. 

All these challenges that the traditional operators are facing are effectively addressed by the OTT technology and OTT platform. These platforms are effortlessly run by over-the-top technology and enable a new concept of TV for both users and operators. 

There are many predictions and researches that present an incredible growth of modern OTT platforms and streaming services for the past few years. All this has got great support from the Covid lockdowns. The regular restrictions, lockdowns, and stuck-at-home scenarios for undefined time periods made a hike in the OTT platform users. Consumers rapidly moved towards the OTT platforms and various other forms of Connected TV (CTV) content to get entertained in the lockdown period. This has brought a tremendous scope of developments for the operators to restructure their traditional business model. 


What Are OTT Platforms And How The OTT Technology Work?

Over-the-top platforms use the internet to broadcast video content directly to consumers. It bypasses the traditional streaming technology of cable connections and satellite broadcasters and brings an alternative option to the traditional broadcasting world. 

OTT technology is most commonly associated with Video On Demand Or VOD platforms but it also encompasses audio streaming, VoIP (internet-based voice calling solutions), and messaging services. It basically helps in delivering audio, video, messages, and voice messages with the use of an internet connection. 

Streaming of video content via OTT platforms is a little complex to be understood by laymen. There is a lot of technology that works behind bringing that content over your mobile, tablet, laptop, or smart TV screen. Let us just understand it all in a short, crisp, and easy manner. The OTT technology starts working with the uploading of the content and here is how it flows to stream the content to the users:

  • Firstly the video content is uploaded on the OTT platforms by the concerned provider
  • The video content is then transmitted through the CDN or Content Delivery Network
  • The users or the customers chose the content of their choice over the device of their choice i.e. Smartphones, Tablets, PCs, Laptops, Smart TVs, etc. 
  • Video players took over the content chosen from the CDN node and stream it to the users directly. 

This is the shortest and a crisp way to understand the process of delivering video content over the internet. With everyday development in technology, there has been regular improvement in the streaming world. The improvement majorly focuses on bringing a quality experience to the end users. After all, the entertainment segment is all about providing a quality experience and bringing the best satisfaction to the end users. And OTT platforms are all about bringing a quality streaming experience at the convenience of the end-user. 

Follow our blogs regularly, we will surely put every information related to video streaming to help you understand the proper technology working behind the OTT platforms.


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