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Understanding Cloud-Based OTT Platforms And Why It Is Best For OTT Services In India?

Home  /  Blog   /  Understanding Cloud-Based OTT Platforms And Why It Is Best For OTT Services In India?

Understanding Cloud-Based OTT Platforms And Why It Is Best For OTT Services In India?


The demand for video content has grown dramatically in the last two years. The rise in the demand for video streaming content has put broadcasters in the doldrums. Broadcasters are facing immense challenges in terms of business and development. The major challenge for these broadcasters is to scale up their infrastructure to meet the demand of the viewers. The role of cloud-based OTT services creating immense changes in the streaming industry. There are a number of benefits of having your cloud-based OTT Platforms. It is a sure short solution for the entertainment industry to make entertainment accessible to different sets of people and over different devices. 


Streaming Over The Internet

Over-the-top or OTT platforms provide the viewers an opportunity to use the internet and access the content of their choice whenever and wherever they want. Moreover, the platforms require a reliable internet connection to make the video content accessible to the audience. Therefore, with more power in the hands of the audience, the OTT platforms can make a huge growth in the near future. 

These streaming platforms require transcoding or encoding files which means that the video content needs to be formatted for delivery to any device. Platforms use a comprehensive set of tools to make this formatting possible. It helps them in building video streaming workflow including: 

  • Encoding & Transcoding
  • Protection of the Content
  • Live Stream Recording
  • Adaptive video playback for authorized users 
  • Storage including some other.


On-Premise Servers And Its Prerequisites

Complex workflow and high-end infrastructure have brought challenges for OTT platforms in scaling their business and increasing the audience base. Some of the prerequisites of on-premise servers include:

  • On-premise video streaming requirements need live encoding and servers for streaming to deliver video content to the consumers. These servers demand reasonable computing capacity for delivering uninterrupted content
  • Technical staff is required to maintain essential proprietary hardware, regular upgrade, and security with the continuous growth of the audience grows
  • Due to these continuous issues, many brands are shifting towards cloud-based OTT platforms. It is also the best way to get a hassle-free solution for your OTT needs
  • The on-premise platforms are resource-intensive, that too with a high upfront cost and complex maintenance. Cloud-video streaming cuts down all these drawbacks and makes streaming possible

Cloud streaming brings a number of benefits to the OTT platforms: 


Reduces Latency:

The geographically located infrastructure helps in reducing latency in the delivery of the video content. Against the in-house data centers, the cloud servers could be located around the world. The delivery of the content will be based on the closest data centers leading to a more fast video streaming.


Better for ingesting and transcoding files:

The cloud servers are a far better option for ingesting and transcoding video content. Presently, most streaming platforms can ingest numerous video files and later transcode them to the cloud servers. The servers help in hosting these files and make them ready for delivery quickly. 


Easy to handle: 

OTT providers can scale services up or down as required by adding more cloud resources rather than any requirement of infrastructure.

For these reasons, OTT streaming with cloud servers has become a reliable option for brands to scale up their growth rapidly.  


Why Businesses Should Prefer Cloud OTT Platforms?

If you need to establish a professional streaming workflow OTT cloud platform will be an option to go with since it does create any hardware-related hassle, tech issues, etc. 

OTT platforms over the cloud servers help in strengthening the streaming capabilities and enabling streaming providers to focus on the objectives of the business. 

Cloud OTT platforms help in reducing the operational costs and deliver the information directly to the audience at an ease. It is by and large the part and parcel of the OTT platforms. 


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