Understanding Cloud-Based OTT Platforms And Why It Is Best For OTT Services In India?

The demand for video content has grown dramatically in the last two years. The rise in the demand for video streaming content has made the situations of broadcasters in the doldrums. Broadcasters are facing immense challenges in terms of business and development. The major challenge for these broadcasters is to scale up their infrastructure to meet the demand of the viewers. The role of cloud-based OTT services is one of the factors making the entertainment world undergo immense changes. There are a number of benefits of having your cloud based OTT Platforms. It is a sure short solution for the entertainment industry to make entertainment accessible to different sets of people. 

 

Why OTT Apps Are Shifting To Cloud-Based OTT Platforms? 

 

Over the top or OTT platforms leverage the viewers to use the internet and access the content of their choice whenever and wherever they want. Moreover, the platforms require a reliable internet connection to make the video content accessible to the audience. Therefore, with more power in the hands of the audience, the OTT platforms can make a huge growth in the near future. 

 

OTT streaming platforms require transcoding or encoding files. This means that the video content needs to be formatted for delivery to any device through the internet. The OTT platform has a comprehensive set of tools to make this formatting possible. It helps them in building video streaming workflow including: 

 

  • Encoding & Transcoding
  • Protection of the Content
  • Live Stream Recording
  • Adaptive video playback for authorized users 
  • Storage including some other.

 

On-Premise Servers And Cloud-Based Servers

 

Complex workflow and high-end infrastructure have brought challenges for OTT platforms in scaling their business and increasing the audience throughout the work. 

 

OTT video streaming with on-premise streaming requirements needs live encoding and servers for streaming to deliver video content to the consumers. These servers require reasonable computing capacity for delivering uninterrupted content.

 

Technical staff is required to maintain essential proprietary hardware, regular upgrade, and security with the continuous growth of the audience grows. By and large, achieving scalability and bringing quality experience is resource-intensive if you are not using cloud-based infrastructure. 

 

Due to these issues getting raised, many brands are shifting towards cloud-based streaming solutions. It is also the best way to get a hassle-free solution for your OTT app or OTT platform. 

 

The on-premise platforms are resource-intensive too with a high upfront cost and also demand complex maintenance. Cloud-video streaming cuts down all these drawbacks and makes streaming possible. 

 

Cloud streaming brings a number of benefits to the OTT platforms: 

 

Reduces Latency:

 

The geographically located infrastructure helps in reducing latency in the delivery of the video content. Against the in-house data centers, the cloud servers could be located around the world. The delivery of the content will be based on the closest data centers leading to a more fast video streaming.

 

Better for ingesting and transcoding files:

 

The cloud servers are a far better option for ingesting and transcoding video content. Presently, most streaming platforms can ingest numerous video files and later transcode them to the cloud servers. The servers help in hosting these files and make them ready for delivery quickly. 

 

Easy to handle: 

 

OTT providers can scale services up or down as required by adding more cloud resources rather than any requirement of infrastructure.

 

For these reasons, OTT streaming with cloud servers has become a reliable option for brands to scale up their growth rapidly.  

 

Why Businesses Should Prefer Cloud OTT Platforms?

 

If you need to establish a professional streaming workflow OTT cloud platform will be an option to go with since it does create any hardware-related hassle, tech issues, etc. 

 

OTT platforms over the cloud servers help in strengthening the streaming capabilities and enabling streaming providers to focus on the objectives of the business. 

 

Cloud OTT platforms help in reducing the operational costs and deliver the information directly to the audience at an ease. It is by and large the part and parcel of the OTT platforms. 

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