2020 has witnessed a decisive shift towards OTT. In the absence of theatrical movie releases and new content not being televised on major TV channels,
An October 2020 report released by PwC indicated clearly that the pandemic induced closure of movie theatres and multiplexes have inadvertently paved the way for
The Indian Media and Entertainment report from EY-FICCI reported in 2019 that the digital streaming platform had become the third-largest Media and Entertainment (M&E) sector
The last couple of years have witnessed OTT services surge in popularity in India. With deeper internet penetration, cheaper internet tariffs and sophisticated handsets, the
OTT platforms are gradually gaining popularity and user base in India. Statistics reveal that an increasing number of individuals, particularly the millennials, are opting for
Today, there is a lot of talk about OTT services in India. The COVID-19 pandemic seems to have acted like a catalyst propelling an already
There is a need for online marketing tools to become more consumer-centric. They need to deliver a message, show interesting content and at the same
Technological advances have left a deep impact on almost every aspect of our lives. In some areas, the influence of these advances is more profound
India has the fastest-growing media and entertainment market in the world. It is different from other markets in that it is set to maintain its
It was April 17 and a major Bollywood movie starring the biggest Bollywood star was set to premiere in over 2,000 theaters in India. However,