OTT platforms are gradually gaining popularity and user base in India. Statistics reveal that an increasing number of individuals, particularly the millennials, are opting for
Today, there is a lot of talk about OTT services in India. The COVID-19 pandemic seems to have acted like a catalyst propelling an already
There is a need for online marketing tools to become more consumer-centric. They need to deliver a message, show interesting content and at the same
Technological advances have left a deep impact on almost every aspect of our lives. In some areas, the influence of these advances is more profound
India has the fastest-growing media and entertainment market in the world. It is different from other markets in that it is set to maintain its
It was April 17 and a major Bollywood movie starring the biggest Bollywood star was set to premiere in over 2,000 theaters in India. However,
Online live streaming is cost-efficient, takes shorter production time, and attracts real-time engagement. However, several live video streaming services struggle to attract viewers and boost
Over the top (OTT) media service covers a wide range of online content providers that provide streaming media as a product. OTT usually refers to
Different types of OTT platforms serve different purposes. The most popular platforms allow you to watch your favorite TV shows on a wide range of
There was a time when home entertainment was synonymous with television. Today the millennial generation wants entertainment on-the-go. As a result, apps like Netflix, Amazon