OTT platforms have gained popularity as a medium for mature audiences. Gripping storylines, hard-hitting scenes and the close-to-real situations woo such audiences at these platforms. However,
OTT is on a phenomenal rise; especially in India. Millions of consumers who are adopting OTT as an entertainment and information medium and hence, it
An entertainment-focused business adopts a global outlook by serving its customers, keeping their cultural sensibilities in mind. OTT platforms need to be more sensitive to
OTT or over-the-top has managed to deliver the finest quality entertainment options to viewers. It is slowly taking over the paid TV business. About 70%
The OTT revolution has been gathering momentum for the past two years. The pandemic, however, acted as a catalyst and catapulted this revolution. OTT services
Filmmakers managed to find a way through OTT platforms in India to reach the audiences locked down in their homes in 2020. These platforms proved
2020 has witnessed a decisive shift towards OTT. In the absence of theatrical movie releases and new content not being televised on major TV channels,
An October 2020 report released by PwC indicated clearly that the pandemic induced closure of movie theatres and multiplexes have inadvertently paved the way for
The Indian Media and Entertainment report from EY-FICCI reported in 2019 that the digital streaming platform had become the third-largest Media and Entertainment (M&E) sector
The last couple of years have witnessed OTT services surge in popularity in India. With deeper internet penetration, cheaper internet tariffs and sophisticated handsets, the