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Essentials For Cloud-Based Streaming Platforms: 2022

Harshita Tiwari
 
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The cloud-based streaming platforms are changing the entertainment sphere in many aspects, especially in the segment of OTT streaming. It has been recognized by the creators and has become a part of the streaming business. Many platforms have recognized the importance of an all-in-all cloud-based streaming platform for every sort of video delivery. These platforms are manageable, convenient, and feature-rich to give a great streaming experience.   Let us dive deeper into understanding what exactly cloud-based streaming platforms are and the key features that you should look for when choosing a cloud-based platform.   

Things To Look For In Cloud-Based Streaming Platforms

The cloud-based video platforms are an end-to-end solution to stream on-demand and live content to the audience. This streaming platform stores the content uploaded by the creators or live content recorded in real-time. All the uploaded files are encoded and transcoded on the cloud and thereafter are ready to deliver to the end-users. It helps in the easy and quick delivery of the online content to the viewers and easy management of the content by the platform administrators.   These cloud platforms help in better organization and monetization of the video content. These are primarily used for video storage but there is a lot that these cloud-based platforms can provide. These platforms vary in their functionality and the qualities that they provide. Some of the key features that one should leverage from the cloud-based platforms are listed below:  

Uploading And Transcoding

Creators or broadcasters need to upload their streaming content to the cloud. As a part and parcel of uploading, it has to be transcoded. Transcoded files are easily streamable to several streaming devices. It is an essential feature to get a simplified workflow of streaming over the internet. The platform requires a robust file transfer capability to ensure quality content delivery to the viewers quickly. And broadcasters should typically look for that when choosing any cloud-based platform.   

Video Content Management System

Once the file is uploaded or ingested into the cloud platform, the broadcasters require tools that help them in better organization, management, and monetization of the online video content. An end-to-end cloud-based solution will help in getting a more manageable platform to stream the content, organize, manage and monetize it internally and externally.  

Cloud-Based Storage

Cloud-based video streaming platforms are not only the platform to give a smooth delivery but are also a useful tool for content storage. The platform will carry the content safely with all essential features including password protection, encryption, and several domain restrictions including other security measures. All these will help in getting protected content from any piracy or data breach issue.  

Availability Of Monetization Models

To be in the market of streaming services, cloud-based streaming platforms should provide a number of monetization options including subscription-based video monetization, ad-based video monetization, and pay-per-view monetization. The monetization models should be provided using a secured payment gateway. Creators should choose the most suitable model to attract the audience and achieve the desired ROI from the video.  

Cost-Saving

Cloud-based streaming platforms have subscription costs that are solely based on the storage used, traffic, and other requirements. A cloud platform altogether reduces the overall cost of the streaming as compared to the on-premise streaming platform. On-premise platforms demand huge maintenance costs of the platform which led to an overall increase in the cost. Broadcasters should go with the platform that fulfills the need of the platform at a reasonable price.    

Universally Acceptable Playback

Although the Application programming interface ensures video content delivery anywhere, creators/broadcasters should also look for prebuilt universal playback for cloud-based streaming platforms. This will help in content delivery to any device. Choosing HTML5 video players will make the platform compatible with any device. This will help in increasing the brand reach and increase the audience base of the platform.    In a nutshell, whenever going for a cloud-based streaming platform, it becomes crucial to look for all the above things to ensure an experience to remember.
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