Streaming is rising in every sphere, whether in the sphere of entertainment, sports, news, or others, it has turned into a tool to increase audience, and generate immense revenue. With the rise in the demand for streaming, there is also development in the technology of live streaming so to make the user experience memorable. Live streaming technology helps in the broadcasting of audio and video content across the internet that helps in playing the content to the user’s end. There is a lot that happens between capturing and broadcasting live streaming. During that short time, the data is encoded, packaged, and transcoded for delivering the content to the viewers.
VOD and Live Streaming
Video streaming is not a short spectrum, it has different forms of delivering the content to the end-users. It can take the form of live and pre-recorded content. In the case of live streaming, the content is delivered to the end-users in real-time. Video-on-demand or VOD is pre-recorded content that the end-users can access by request. Some of the popular players include Netflix, Hulu, Amazon Prime, and others.
Workflow Of Live Streaming
The live streaming video starts from the basic work of compressing the huge video file that needs to be delivered. Contributors use encoders to convert the video content for delivery with the help of a codec. These help in compressing the gigabytes into megabytes.
Once the video content is compressed, the encoder packages it to deliver to the viewers. All this involved putting the component into a deliverable file format. These formats travel as per several protocols or a standardized method to deliver the content. Some of the common protocol are HLS, RTMP, RTSP, SRT, and MPEG-DASH which helps in delivering the content over the internet.
The package is then transported to media servers either on the cloud or on-premises which helps in making the content reachable to the end-user. When the media server ingests the content, it transcodes the data into a codec, transrates the video, transize the video, and transmux (Transcode-Multiplexing) the video.
It all becomes quite a task when streaming over multi-devices. Without transcoding the streaming content, delivering content over a number of the screen is not an attainable option. A cloud live video streaming services or even a streaming server software can be used to accomplish multi-screen delivery of the content.
Talking about the delivery of the content to the viewers, a content delivery network (CDN) could come as a handy option. CDNs are strategically distributed networks of servers placed throughout the globe. It helps in making the delivery of the content easier and quick It has turned into a safer option for all those who have an audience across the globe.
While going through a number of processes, there is an end-user experience that says a lot about a platform, its working, and the future. A good platform with seamless delivery of the video content is going to rise and shine in the near future but if there is any lack in the delivery of the content and degradation in the quality of the content, the platform is not going to last longer. Users will stay loyal to those who bring an experience to remember.