THE INTERNET AND VIDEO STREAMING SERVICES IN INDIA
The Internet has always mesmerized us with every coming development, especially for the video streaming platforms in India. By and large, it has changed the day-to-day world upside down. With its revolutionizing abilities, it has changed the way we were used to interacting, meeting, or getting entertained. Now, we are so much entangled with the world of the internet that we can consider everything surrounding us as related to it.
The Internet world has shown immense growth in the past decades. It is no longer the platform for only communication or interaction with people. The platform has given us the platform to show creativity through content creation, great visualization, and escape from reality. The best thing about the platform is its ability to reach beyond boundaries. One can access the platform of their choice whenever and wherever they want to.
It has changed the world of business, education, government organization, the healthcare system, and above all, the entertainment sector. In the entertainment world, it has shown a positive impact while increasing the reach of the platform that brings experience to last forever. In this Internet world, one can explore and increase the reach of their business with regular content posting.
Growth Of Video Streaming Platforms In India
Video streaming platforms in India are increasing day by day. The thing that leads to this immense growth is the accessibility of the platform at any time and one any place. Streaming platforms like Netflix, Amazon Prime, Hulu have brought a change. With the increased penetration of the internet, one can see the increased reach of the platform over years. This increased reach of online video streaming platforms is the cord-cutters of all the traditional broadcasters. With time, we can see various developments in the field of online video streaming platforms in India.
One major development is the increase in the percentage of over-the-top viewers and the rapid decline in the percentage of cable TV subscribers. This is showing how the perceptions of people are changing with the change in technology and development. Other than that, the most effective change has come from the sphere of regional content creators. Regional creators and their talents have got a huge ground in this internet world. Regional OTT platforms like hoichoi, aha, Sun NXT, Planet Marathi, Mitwa TV are breaking the barrier of the centralized entertainment industry. This has come up because of the authenticity, quality, and diversity of the content which they provide. Apart from this, there is also a change in the thinking process of the population. Modern entertainment consumers are looking forward to some change in the content.
By and large, people have much of the traditional stereotypical content that they have been watching for ages. The creators had also got the point that people are done with duplicate content that they are watching on the old TV channels. This is fundamentally leading every content consumer to a new platform that fulfills the changing needs.
In short, The internet has changed the whole scenario of the entertainment industry. People are preferring online video streaming services in India. One can access the platform according to the comfort that one needs. Overall it is a platform where there is no restriction, no boundaries, and no discrimination on the basis of who is providing the content. Here everything is good if the content is good!