What Is OTT And How Does It Delivers The Content?
Every one of us streams content over OTT platforms, but have you ever thought about what is OTT platform, the difference between IPTV and OTT, and how it works. We have arrived with a short and crisp answer to all these questions. Starting with the question, what is OTT? OTT is an acronym for “over-the-top”. It is a means of providing content whether television or film content through the internet. These are on-demand content and suit the needs of viewers. Over-the-top platforms deliver content over the internet.
What Is OTT?
The full form of OTT is “over-the-top”. OTT video streaming delivers content to viewers at any time and anywhere. The best thing about the platform is its flexibility. The OTT platform gives you the ability to watch the content on multiple platforms which include smartphones, smart TVs, desktops, tablets, Roku, and gaming consoles.
IPTV And OTT
Video delivery via the internet is done in two different ways which include IPTV and OTT. They both use IP technology to deliver the content to the viewers but are different from each other. IPTV delivers content over the private network while the OTT delivers content over an open internet connection. OTT has overcome the limitations of IPTV which includes the use of a single operator set-up box. At the same time, in OTT, the connected device has a unique connection, therefore, making it a unicast delivery while IPTV uses multicast delivery of the content.
Major OTT Platforms
OTT platforms are considered the most flexible choice for the viewers since it provides viewers the ability to watch the content whenever they want and wherever they want with a streaming compatible device and an internet connection. OTT is flourishing due to the ease of use that it provides to the end users. Some of the major OTT platforms in India include Netflix, Disney+ Hotstar, Amazon Prime Video, SonyLiv, Voot, Zee5, MX Player, etc.
How Does OTT Platforms Deliver Content?
OTT platforms use the technology of streaming the video file stored on a server. The pre-recorded content is stored on a CDN, these are geographically distributed servers that help in the seamless delivery of the content. Whenever a consumer opts for playing any video through an OTT app, the request is made to the local CDN server and a request is also made to the concerned DRM for decrypting the security key of the video content.
OTT has indeed brought a revolutionary change in the entertainment industry. Now entertainment is accessible whenever and wherever you want with an internet connection. One can access the platform anytime, play it, pause it, and replay it at your own convenience.