It was only some years ago when we saw video-on-demand in the market of entertainment. It sooner gets widespread recognition and has turned into a powerhouse in the present video content world. If we compare the past number of users of the VOD platforms and the present ones, it will be quite easy to understand the growth of the platform.
Talking statistically, the average revenue per user in the video-on-demand segment is predicted to reach around US$50.79 by this year. This scenario has been changed with the arrival of pandemic people so restless that they are searching for entertainment here and there.
VOD And Its Growth
The difference in the choice of the platform came in and around 2020 when the VOD become the choice of all. It has turned into a platform without which one has no other entertaining resort to go on. Widespread lockdown drove viewers’ attention to the online platform since people were looking for ways to get some entertainment and video-on-demand become the answer for all. VOD was a great source of entertainment before the pandemic as well. Covid just gave it a push and created an awareness about this source of entertainment. In short, it was not Covid that brought new trends but rather it has given an accelerated growth to the platform. This helped the platform to reach out to audiences and increase the business in the long run.
The audiences soon realized the utility of live video streaming platform. It has made people more used to the online platform. They become more comfortable with the video-on-demand platform due to its accessibility at any time. People can now access fitness programs whenever they want, they can attend lectures of their choice, or can watch the favorite show of their choice. Everything from the different niches is available on the online platforms. Video-on-demand options continue to grow with the increased demand for content. Businesses started moving towards a trending way to create benefits. Entertainers found it an opportunity to monetize their content online and the viewers got the comfort of using the platform whenever they want. In the process of getting on the online platform, businesses found it a more scalable and flexible platform to grow business. With this, the restricted businesses have got a worldwide platform to increase their reach and make benefits.
Live Streaming And VOD: How They Are Different?
Before considering every video as one, one should first understand how minor differences make huge changes in the use and utility of the video. Live streaming and VOD are videos in different forms. Going live gives real-time connectivity. It is true-to-life video content and is truly a great way to connect with the audience.
Businesses must be aware of how these two platforms are different and when to choose that particular one. Although these two are only video content there is some difference in these video content.
The main difference between these two video contents is their way of interacting with the audience.
- VOD contents are pre-recorded and uploaded contents that users can watch whenever they want to, can stop or pause, or rewind whatever they were watching. It gives the viewers control over the content they are watching.
- Live streaming videos are available in real-time. It demands the viewers to be there at the time of the streaming.
Both VOD and live streaming brings crucial help to the organization for the development of the:
- VOD provides viewers a platform to watch the content of their choice whenever they want.
- Live streaming is more towards engagement in real-time.
Both the streaming ways are different and each of them has its own importance. But together they are the platform for business to develop exponentially. It is more beneficial for the organization to work according to the time and need of their services.
[…] VOD and live streaming OTT platforms are making a revolutionary change in the lifestyle of society. By providing engaging and vast amount of content and access of OTT platforms anywhere and any time digital content consumption have increased exponentially. […]
[…] the audience the freedom to watch content conveniently whenever they want. There are a number of VOD content available on the online platform. The different types of content available on the VOD […]