Key Pointers To Remember For Smart TV OTT App Development

Over the years, OTT has evolved. The quality of experience it used to provide, the technology used in streaming, and the devices used in the delivery of the content, most of them. Earlier mobile screens were the primary source of accessing OTT content but it is not the case now. Presently, older television screens with upgraded technology have become one of the chosen sources of streaming content online. With bigger screens, better sound quality, the latest features, and a better user experience Smart TV OTT App Development has become a better platform than mobile or desktops/laptops. It was in 2011 when the first smart TV hit the market by Samsung (Smart TV D8000). It brought internet connectivity that helped in smart searching, streaming, and other activities. Initially, these TV sets were exceptionally expensive and got little consumer attention. However, with time the cost of smart television become more affordable that attracted consumer attention.

How Smart TV OTT Apps Got Famous?

Smart TV OTT apps with bigger screens, better video quality, and enhanced sound provided users with a better streaming experience. Smartphones are restricted to smaller screens with a limited option for video quality. But with Smart TVs users has the capability to stream content with a fast interface, 4K ultra-high definition streaming, and so on that improved their experience. With this development, it has become inevitable now to get your own smart TV OTT app. This will help in getting more users on the platform and therefore increase the reach.

Smart TV operating systems enabled the installation and accessibility of digital content and that has made a huge difference. With a whole lot of enhancement in the experience for the end users, the demand for smart TV increased drastically. This also led to an increase in the shipment of smart TVs. According to Counterpoint’s IoT Service research, the shipment of smart TVs grew 74% YoY during quarter 2, 2022. 

This all points out the changing scenarios in the present world. All this show how crucial it has become to have a smart TV OTT app. Users of the present time are much more informed and are seeking quality experiences. Having a smart TV OTT app can help improve the experience of the users and attract them with high-quality video and improved sound quality among other additional features that these television sets can provide.

Key Criterions To See Before Getting A Smart TV OTT App

Understanding The Market

Smart TVs have brought better visuals of the content with larger streaming screens, easy connectivity and accessibility of the content. The success of the Smart TV OTT apps depends on the ability of the platform to resolve the pain points of the user. And with Smart TVs, users are served with a better experience. Resolving pain points can help gain a huge user base over the platform.

Screen Resolutions And Device Sizes

The screen is the main concern for smart TVs. Screens play an important role in the viewing experience of viewers on TV, smartphone, laptop, and tablet. Due to this, it becomes imperative to consider the screen resolution and device size from the end-user perspective. Considering it in the right manner will help keep the user glued to the screen. 

Focus At The Essential Indicator

For any smart TV OTT application, having a great user experience is important to stand out in the market and this can become the real growth driver. Here making the messages on the screen stand out is crucial since it helps in bringing a good user experience. Key points include making icons and text visible, disseminating information in a few words, and making the accessibility of the content easy and quick.

Remote Control Functionality

The modern audience is more inclined towards going for a digital search including Alexa, Google assistance, Amazon Echo, and others. Therefore considering remote control functionality becomes crucial. To fulfill the requirement of the modern audience, it becomes quite necessary to integrate digital assistance and the availability of remote control functionality for a seamless experience. This will help in bringing end-user satisfaction and therefore increasing the base.

Smart Recommendation Engine

The smart recommendations in the smart TV OTT apps will help in tracking the browsing pattern, search history, user preferences, and tastes that help in suggesting the right content for the viewers. The smart recommendations in the TV apps help in improving the user experience and increasing the time spend on the platform. For an instance, for entertainment-based OTT platforms, users will be provided with content based on their browsing history and tastes.

Smooth Navigational

To bring seamless video streaming experiences, it becomes crucial to bring a navigational experience to the users. Easy and smooth navigation of the platform is vital since any complexity and difficulty in the navigation may lead to the diversion of the crowd to other platforms. Hence, in every manner, having easy navigation is important.

The trend of the smart TV is growing and is expected to get increased adoption in the coming years. Hence, the streaming industry and the people associated with it should keep a keen eye on trends and take action accordingly. Getting your streaming business accessible over a bigger screen with a smart TV OTT app can help in increasing the audience base and therefore help the brand to grow immensely. 

To get the white-label smart TV app development, Phando will be your right destination. Our developers have specialization in delivering a high-end smart TV OTT app. To know more about the services and other details, feel free to drop us a mail at