Content going viral is nothing new today – whether it is a movie related gossip, or a strange handshake a politician has made, video and text content goes viral globally every day on varied topics. Online video sharing sites and platforms have been instrumental in enabling content being shared and reaching the masses. Once such sharing has been done, search engines and optimization tools further step in to increase the reach and visibility of content.
Obviously video sharing has a number of significant benefits – whether it is for organizations that have disparate teams across locations, or overall for the generic end users/audience in training, educational updates, company-wide updates etc. What is important is that not all of these updates are meant for everyone – some may be an internal mailer but the organization may be so large that the content can be easily intercepted in the process of internal receipt for unauthorized external circulation.
Taking in the benefits on online video sharing, it is truly a collective responsibility of everyone in stake to ensure the content is shared and consumed in a responsible and secure manner. This includes right from the content publisher to ensure the right security settings are enabled (whether it be undisclosed videos, private settings, restrictions based on IP, domain etc.), recipients who are careful about content that they receive (especially ones which have a “anyone with this URL can view the content”), third party interceptors and media to use ethical ways of sourcing content, testing organizations (such as QA Info Tech) to be leveraged for varied testing mechanisms including security testing to ensure content is secured and ethical hacking and penetration testing is attempted for, publishing platforms such as Phando, to constantly explore newer features around tighter sharing options.
Today, we live in a world where content and data is freely available – it is obviously being used for both constructive positive activities and for destructive activities. Technology and content together need to be leveraged more for the constructive set and no one entity can do this by itself. Every entity should do its bit to ensure the collective responsibility promotes a healthy medium for content sharing including online video content.