A change in consumer demand was the primary reason for the popularity of OTT platforms in India. Now change is the only constant in the
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Currently, the OTT marketplace is buzzing with action. With about 40 players and many more in the pipeline, we are eyeing soon-to-be-populated space. Thus, the
Filmmakers managed to find a way through OTT platforms in India to reach the audiences locked down in their homes in 2020. These platforms proved
OTT platforms are gradually gaining popularity and user base in India. Statistics reveal that an increasing number of individuals, particularly the millennials, are opting for