Continuous, consistent, safe and fast access to anytime, anywhere internet has resulted in the popularity of the 5G network even as it still looms over
With the popularity of OTT live streaming platforms increasing exponentially, it is gradually overtaking paid TV business. Additionally, by providing users multiple superlative entertainment options
Communications have become quicker and more sophisticated in present times. Now, everything comes live, polished or unfiltered to the viewers, as per their expectations. The biggest
A change in consumer demand was the primary reason for the popularity of OTT platforms in India. Now change is the only constant in the
Video consumption is at an all-time high. People watching videos on mobile phones - anytime, anywhere, is a common sight. Thus, it becomes imperative for
Currently, the OTT marketplace is buzzing with action. With about 40 players and many more in the pipeline, we are eyeing soon-to-be-populated space. Thus, the
In April 2020, Amazon came up with an update that allowed Apple iOS users to buy or rent movies directly from the Amazon Prime Video
OTT platforms have gained popularity as a medium for mature audiences. Gripping storylines, hard-hitting scenes and the close-to-real situations woo such audiences at these platforms. However,
OTT is on a phenomenal rise; especially in India. Millions of consumers who are adopting OTT as an entertainment and information medium and hence, it
An entertainment-focused business adopts a global outlook by serving its customers, keeping their cultural sensibilities in mind. OTT platforms need to be more sensitive to